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Marketing Your Sleep Therapy Program

 

The Domos HME Consulting Group is pleased to represent Strategic Healthcare Programs; a leading provider of HME automated operational outcome tracking tools.

As a former HME operations director, and as a consultant, I have found SHP's Sleep Apnea Survey outcome tracking tool to be an invaluable and cost-effective resource. The survey consists of 9 patient survey questions (including patient satisfaction indicators, patient compliance indicators, and excessive daytime sleepiness indicators), patient demographic information, and equipment specific documentation. It can be completed in less than 5 minutes over the telephone or in the patient home during the 30-day follow-up.

What really makes this a cost-effective tool is the fact that the Sleep Apnea Survey can be used to meet so many different operational needs at the same time, and with one form:

  • The outcome reports can be used as a marketing tool, and provide an opportunity for sales reps to communicate with the sleep labs and physicians.
  • The survey form can be used as the clinical documentation of the 30-day follow-up in the patient file.
  • A copy of the completed survey form can be sent to payers to report compliance (needed in many cases for authorization for purchase).
  • A copy of the completed survey form can be sent to the Sleep Labs requesting follow-up reports on their patient referrals.
  • The outcomes data satisfies mandatory ORYX reporting requirements for JCAHO.

The questions asked in the patient survey are the same ones clinicians are asking now during sleep therapy follow-up, so it relaxes the burden of collecting additional data to meet other mandatory documentation requirements. In my experience, it is always a good thing when you can hit many targets with a single, cost effective expenditure.

Perhaps of more value to the bottom line, the quarterly outcome reports that are sent to your company by SHP help open the door to contact with referral sources when placed in the hands of your account representatives - because this is information that many referral sources want to know! The quarterly full color, presentation quality charts, graphs, and reports rank your patient outcome results against hundreds of other HME providers in the nation. So if you know you're the best you can now prove it to your referral sources, and set yourself apart from the competition.

The total cost for the use of the form, the software to track data collection, data aggregation, national benchmarking, and the quarterly reports generated from uploading the data to Strategic Healthcare Programs is less than $1500.00 per year. That seems a small expenditure when compared to the benefits to be gained. 


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Domos HME Consulting Group
Phone: 425.882.2035
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